Problem: Awareness and engagement for a conversation acknowledging the questions and doubts surrounding COVID-19 vaccinations within the Black community.
Solution: We produced a star-studded virtual conversation about COVID-19 vaccinations and employed a digital campaign to enhance engagement and awareness.
Results: With over 5M Impressions Delivered, “HBCU Buzz Presents: Breaking Down The Facts About Vaccination Against COVID-19” was publicized on all of HBCU Buzz’s platforms drawing awareness and engagement to the facts.