The Blackening HBCU Tour
Partner
Lionsgate Films
Role
Event Producer, Promoter
The Project
The Blackening HBCU tour produced by HBCU Buzz included film screenings, key post conversations with film talent, and giveaways in several key markets.
To best publicize our activations and the film our team deployed a digital campaign including social media, newsletters, and press.
5 key in-market activations
The Results
With over 1M digital impressions delivered,
Our 5 key in-market activations including over 4,000 attendees, and several deployed influencers; The Blackening film campaign was a success.
Drag
